Idea to Impact

Dear “Successful” Musician,

From the outside, you have achieved the traditional definition of success. You got into an orchestra. You have a great teaching job. You’re making a living as a musician. But something’s missing.

You long to create a positive impact through the arts with the support of your dream collaborators and colleagues.

You yearn for a sense of purpose and fulfillment in your work and a tirelessly excited energy when you tackle a new project—all with the financial stability you’re accustomed to.

But these seem to be just out of your reach.

As a committed educator, you spend most of your working hours helping your students and colleagues to achieve their dreams.

But what about your dream?

Deep down, you know if you keep pushing your own dreams to the side, you’ll regret it someday (maybe you already do).

You’re ready to make your passion projects a priority—but you don’t know where to find the time or energy.

You want nothing more than to feel like you are living a life of creativity, impact, and fulfillment, while also developing a healthy financial foundation that will support you and your family. You want to live a life that celebrates your creative voice so you can share it broadly.

What is Idea to Impact by iCadenza?

A six-month program designed to help you launch a signature project in the arts, whether it be artistic, educational, entrepreneurial, or community-based, that is designed to be a career turning-point.

This career-catapulting program is designed to empower you with proven strategies and innovative techniques to help you design and launch a unique performance, educational, or entrepreneurial project that delivers big impact and sets you apart.

We will coach you through designing an amazing project that is totally unique to you and that takes you from competent professional to recognized and respected industry leader.

At iCadenza, we have nearly a decade of experience working in multiple facets of the performing arts industry, and a proven track record of helping clients achieve results they previous had never even imagined. That’s why performers, conductors, composers, educators, and arts leaders come to us when they need help getting big creative projects off the ground.

Our CEO’s and Founders, Jennifer and Julia, have lived the entrepreneurial path that is now considered the most viable way forward for musicians and we have countless case studies from our clients which have helped us identify the formula for professional success.

Idea to Impact is our first program that opens up our signature method, previously reserved for our individual clients, to a select group of performers, educators, and arts leaders who are committed to leveling up in their careers within six months.

You will be introduced to the MACRO Model, a framework for successful careers in the arts that we have spent over 8 years refining through our work with hundreds of musicians.
The MACRO Model emerged as a result of careful analysis of the musicians we represented through our roster at our sister agency, Cadenza Artists. We observed which musicians were having the most success and opportunity and evaluated the common behaviors, qualities, and traits that contributed to those successes.
Over time, we’ve added to and expanded the MACRO Model to make it the most comprehensive curriculum for professional development that we’ve encountered.
So many musicians come to us with an exciting idea, but without the strategy for how to make their dream project succeed beyond their wildest expectations. They often don’t think about how to make sure a new project becomes a significant career milestone that enables them to leap into new echelon of success and fulfillment.
Idea to Impact: Launch your Breakthrough Arts Venture walks you through every step of designing and launching a project that serves your professional and personal goals. Plus, you’ll have our full support throughout the process.


To sign-up for Idea to Impact, click here NOW 
to schedule a call with a member of our team:

Who is it for?

Idea to Impact is perfect for you, if:

  • You have an idea for a dream project and you are committed to getting it off the ground in the next six months
  • You don’t have an idea yet, but you are aching to identify that perfect, signature project that you want to sink your teeth into
  • You are committed to expanding your financial vision for your career
  • You are done with letting your work speak for itself, you are now ready to be the chief advocate for your projects and yourself
  • You are willing to experiment with new mindsets and behaviors
  • You are ready to embrace what makes you unique
  • Above all, you are ready to take courageous action, even if you experience fear along the way

What to expect from Idea to Impact by iCadenza?


If you could look into your future, what would you want to see? You will learn to create your own crystal ball by realizing the path that you truly want. By identifying the essential criteria of a new project, you will able to design it with greater specificity and clarity from the get-go. You will develop the courage to discover your own truth and step forward into your new chapter.


That dream project that was just a dream? It’s going to become a reality during our six months together. Whether that means pressing go on an educational venture or non-profit, developing a new performance project that connects with your audience and sets your apart, or supercharging a project you already have in motion, you will experience growth in your professional activities and finances through the guidance and accountability of this program.


Your time is precious so you need to know exactly how to make the most of it. We will help you articulate your personal brand, communicate your vision, and negotiate partnerships on your terms.


You will learn to grow your dream network—an army of evangelists who will promote on your behalf, an abundant resource upon which you can draw, and a safety net for you to fall back on when times get rough.


Many artistic projects lack a solid business plan – and we won’t let you get away with that :). With our guidance, you will launch a project that works for your life and enables you to step into a new financial reality.


As musicians, we want to do great work and have an impact. However, we can only do this at the highest level if the work we do is valued – financially and otherwise. We want you to be paid well for the work you do, and we will teach you the pricing, fundraising, sales, and negotiations strategies that will get you there.


Often, the only thing standing in our way is ourselves. We will guide you as you shift your internal voice to a place of positivity and support while helping you develop growth-driven patterns.


By realizing your dreams and setting goals based in this vision, every step you take forward will be towards a fulfilling career. This can be scary! We will be with you every step of the way in taking the steps towards this new reality.



We will be training you on the “secret sauce” that has enabled our bootstrapped arts-industry companies to grow from a founding partnership of two to a team of 15: how to be a leader who transforms others through coaching and mentorship.

At iCadenza, we are in the business of developing people. That includes all of the artists we support, the arts leaders whose organizations we consult for, and the teams that work in our companies. Our approach to coaching and talent development has been considered unique and groundbreaking in our industry and we believe it is the secret to our success.

These methods will not only empower you to build meaningful collaborations and partnerships, they will help you become a more effective educator, leader, mentor, and advocate.

In our six months together, you will be guided through a hybrid program of online learning and highly personalized coaching.

What you get:

  • Access to training modules. ($3000 value)
  • Access to weekly action-oriented assignments ($600 value)
  • Access to weekly Q&A Sessions ($2600 value)
  • Individual Coaching sessions ($1000 value)
  • Private Community of Colleagues ($3000 value)


  • Video modules that walk you through exactly how to identify and launch your passion project, taught by iCadenza’s founders and team of expert consultants
  • PDF workbooks with assignments and action steps that lead to breakthrough ideas and results
  • Access to templates, email drafts, and other done-for-you tools that save you time and guide your growth


  • An exclusive community of supportive industry professionals all tackling similar challenges
  • Access to the iCadenza team in keeping you on track with your goals
  • A built-in network of colleagues and potential collaborators


  • Exclusive access to weekly Q&A sessions where you can address specific topics with the iCadenza team and from the experiences of your colleagues in the program


  • Two 1-on-1 coaching calls with our expert consultants and coaches to keep you accountable as you move through the curriculum and help you address specific concerns and obstacles


  • Forever access to all training materials

To sign-up for Idea to Impact, click here NOW 
to schedule a call with a member of our team:

 What happens after I enroll?

Once you enroll, you will be sent an email confirmation that includes an intake survey so that we can get to know you and your goals. You will also receive the Orientation Materials (so you can get started immediately) and instructions for how to access the first module.

Our 6-Month curriculum will teach you concrete tools and help you build the success behaviors you need. You will emerge from the program with a Career Milestone Project that will be your calling card, whether it is a performance project you want to tour, a consortium, a non-profit, an educational initiative, or another entrepreneurial or community-based venture.

Maybe you already know what that project will be, or maybe you are looking to discover it. Either way, Idea to Impact: Launch your Breakthrough Arts Venture will get you there.

Curriculum outline:

  • MACRO Assessment
  • Laying the foundation for success
Month 1: Embracing your Value
  • Honing in on your unique value proposition
  • Creating the vision for your career
  • Designing your success criteria
  • Creating the architecture of your project
Month 2: Stepping into Action
  • Testing your value proposition
  • Goal setting and time management
  • Mindset management and self-coaching
  • Resilience and grit in the face of obstacles
Month 3: Spreading the Word
  • Messaging your project
  • Promotional strategy
  • Content as a vehicle for connection
  • Building an audience for your project
Month 4: Networking
  • A relationship strategy that moves projects forward
  • Building influence and impact
  • Overcoming networking fears
Month 5: Enrolling Others in Your Vision
  • Business development
  • Pricing and negotiation
  • Money Mindset
Month 6: Leadership and Coaching
  • Embracing your full power to maximize your impact
  • Helping others become their best selves
  • Coaching skills that serve you in any situation

To sign-up for Idea to Impact, click here NOW
to schedule a call with a member of our team:



“I’m developing exciting commissions and partnerships on a regular basis.

Julia and Jennifer have a way of turning what I at first perceive as a roadblock into an opportunity that I could not have imagined. They constantly think outside of the box, steering projects and collaborations so that they will nourish my artistic goals.

They also pay great attention to my overall emotional wellbeing, and will help me pinpoint what kinds of projects and responsibilities are ultimately a drain on my time or energy. Knowing that I can trust iCadenza to advocate for me and my work, and that no detail will go unnoticed, provides immense relief and freedom.”

Julia Adolphe, Composer

“iCadenza created a massively supportive, proactive, and positive surge in my professional life.

iCadenza helped me recognize internal obstacles and take active steps towards overcoming them. Plus, the team has an amazing network of resources to offer artists at all stages of development. I would encourage anyone drawn to iCadenza’s consulting program to open-heartedly ask themselves what they would like to achieve in partnership with this group, and feel confident that if they commit they will have every reason to succeed.”

Heather Powell, Violinist

“Jennifer and Julia transformed my teaching career.

I wanted to get more students signed up for my online studio at ArtistWorks. My growth had plateaued, and I just didn’t know how to get the word out. When it came to teaching, I was frustrated. I alternated between thinking that I was great at it but unappreciated, or that I just wasn’t as good as I thought I was.

Jennifer and Julia transformed my teaching career — and not only in the ways I had hoped for. I do have more students now, and I’m more selective about the teaching situations I accept. But I’ve also learned so much more about what my students (and potential students) actually want, care about and need to hear.

Before, I had no website to speak of. Now, my website speaks the message that I would have been shy about sharing before: ‘I’m here for you, I love to teach, and I will help you reach your goals!’

I feel as if there’s a big sky above and it’s up to me how to proceed! I now know that there are hundreds if not thousands who want and need my help.

I’m also full of ideas for future projects, after seeing the success we had together. I see multiple paths ahead and I feel empowered to choose the best one.”

Nathan Cole, First Associate Concertmaster of the LA Philharmonic & Violin Teacher at ArtistWorks

“Doors are opening wide.

My work with iCadenza has expanded my professional horizons in so many ways, in a very short period of time. I feel artistically supported and sustained by the spirit of innovation that is at the heart of the iCadenza mission, and liberated by my ability to lean on this team of consummate professionals who are also such warm and caring human beings.

I’ve never experienced this kind of support and collaboration before, and the results are immediately tangible. In my performing and recording work, doors are opening wide to welcome the projects we are creating, and I am boundlessly excited about the adventures to come. iCadenza gives me wings to fly.”

Lara Downes, Pianist

Frequently Asked Questions:

What kind of musicians is this for? Is this just for musicians?
Idea to Impact: Launch your Breakthrough Arts Venture is suitable to anyone with experience in the performing arts who is looking to launch a signature project. We work with classical, jazz, world, and indie musicians, as well as visual artists, dancers, actors, and directors. Whether you are a performer, creator, educator, or arts administrator, this program will give you the tools to create a career-changing milestone project within the world of the arts.

I’m looking to start a creative project that isn’t about music performance. Is this the right fit?
Absolutely! Many of our clients (performing musicians and not) have worked with us to get book deals, launch non-profits and teaching businesses, and many other creative endeavors. You’ll learn the tools to launch any kind of creative initiative within the arts industry.

I’m really stretched financially as it is. Should I consider this program?
We want you to make responsible choices about your financial situation. If you are ready to follow our guidance and take action, we will show you the pathway to making more money doing what you love. If this is an area that feels new and unfamiliar, our coaching will help you learn how to grow your income.

I am super busy. How much of a time investment is this?
All of our clients have incredibly full lives. We’ve found that we all make time for what is most important. By doing this program, we are inviting you to prioritize yourself and the projects that are most meaningful to you.

That said, our program is designed to be as efficient and to-the-point as possible. We recommend that you reserve at least 3-5 hours a week in order to take full advantage of what this program has to offer.

I’m really uncomfortable with the things you mentioned – audience building, networking, business development. I recognize that I’d be more successful if I did those things but I’m not sure it’s in my DNA. Is this program still for me?
If you are nervous about networking, self-promotion, and asking people for money…then join the club! 99% of our clients feel that way. We applaud you for your willingness to acknowledge this discomfort. As long as you come into the program with an open mind and a willingness to try out new behaviors, we promise that you will surprise yourself with your growth.

How do I pay?
We can handle it all through Paypal. Easy!

I live in . Is this program for me?
The performing arts industry is truly international. We work with musicians all over the world and have seen that the concepts we teach have an international application. We welcome you to join!

I have more questions. Can I contact you?
Of course! Send us a note at


It’s important to note that your results using this program may vary and are not guaranteed. Your results will be based on many variables, such as your level of effort, marketing acumen, personal qualities, knowledge, skills, and a host of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure.

included in Idea to Impact:

Bonus #1:

($5000 value)

Our signature method is the framework of our work with individual clients, and now you will get to experience it. We designed this method by analyzing the key success factors of musicians who are experience the success, fulfillment, and impact we dream of when we first begin our careers. You’ll be able to diagnose your strengths and growth opportunities in order to achieve the whole package.

Bonus #2: 
with Jennifer Rosenfeld
($8000 value)

Jennifer specializes in helping clients architect a winning career strategy and design game-changing projects. Between her creative ideas, synthesis of industry trends, and ability to help clients take bold action inspite fear and resistance, she will help you identify pathways that are perfect for you. When she is not helping clients step into their bold career dreams, you can typically find her learning to play the ukulele and writing musicals.

Bonus #3: 
INSIDE THE MANAGER’S MIND with Julia Torgovitskaya Rapoport
($8000 value)

In addition to being a trained opera singer, Julia is a master negotiator and a tireless advocate for her clients. She spends most days negotiating big deals with premier performing arts centers, symphonies, opera companies, and record labels. You’ll have access to the perspective and coaching of a top artist manager.

Bonus #4:
NETWORKING with Lisa Husseini
($8000 value)

Lisa’s superpower is helping clients navigate the web of human connections that are essential for any career in the arts. She helps even our most introverted clients step into a confident and authentic style of building relationships. A conservatory-trained flutist, Lisa previously held positions at the New World Symphony and Seraphic Fire.

Bonus #5:
($1000 value)

When launching a new project, you will need to create materials to explain and pitch what you do. You’ll have our expert eyes to give you nuanced feedback that can make all the difference.

Bonus #6:
($397 value)

You’ll get access to our one-of-a-kind online program geared toward musicians who want to build performance tours. This program has helped participants establish thriving performance schedules for their unique projects.

Bonus #7:
($340 value)

As a member of Coro, you’ll get access to a vast library of even more digital resources created by a handful of industry experts that will help you move your career forward. You’ll also be invited to our private facebook community of musicians around the world.

Bonus #8:

We’ve worked hard to build a strong network in the performing arts industry and we love to be matchmakers. As a member of our program, we will be on the lookout for you when it comes to helping you build your network.